Purchasing Department Medium-sized enterprises on the other hand, have too much information and so little time to be able to understand it, making that the people selected for shopping take the less risky decision to propose buying at the lowest price. Corporations or large companies have moved these decisions for the Purchasing Department, where the strategy is to buy at the lowest price. This Department is under a mandate to buy things at the lowest price, so this usually results in a false economy. Unfortunately many sales professionals have been trained in techniques that keep customers focused on prices. Sales training should normally focus on features and benefits that are offered to customers. But as customers unable to understand the true cost of their problems and the causes of these same, are guided by the appearance more easily understood, the price. For example, if two companies are offering similar products, taking into account that customers think that they will solve the problem in the same way, they have no choice but that search for the lowest possible price. Because the price is often irrelevant when the true cost of the problem is discovered, the price of the solution it becomes irrelevant. For example, we know that the price of a motorcycle is usually lower than the price of a truck and the two are to be transported. But if you transport children, the importance of the lowest price decreases considerably when compared with the security offered by vehicles. The same goes for sale in the enterprise market (B2B - Business to Business). Superficially two enterprise products (B2B) seem that they perform the same function. However, two competitive products are not exactly the same, and these differences are generating costs in the operation of the client. Responsibility of the business (B2B) sales representative,...
Refrigerators Prospects Demand for the fridge - Buy, performed infrequently. He is aging, like any other household appliances, but still, while doing its main task - cooling and freezing, changing it will not. For even more opinions, read materials from Budweiser. Average lifetime refrigerator is estimated to be about ten years. Living in Europe update of major domestic appliances every 4-5 years, at the same time, many Ukrainians use refrigerators since Soviet times. There are many cases when refrigerator stands in the kitchen 25, and even 30 years, remaining not only a fixture kitchen, but almost without becoming a member of the family who keep the memories of one or two generations. This technique is naturally morally and technically obsolete, and repairs could be comparable in price to buy a new unit. And many brands, as well as service centers for them no longer exist. Christopher Chandler often addresses the matter in his writings. Time to upgrade technology and have acquired a refrigerator in the late nineties. In the continuing crisis, both economic and political, not buying a refrigerator - a forced savings of the budget, even if this is a real need. Raising interest rates, years of growth unemployment and reduced income, in the end, the change of power, giving rise to the creation of the tax code that causes the active protest of the population - factors that clearly contribute to the demand for household appliances. According to According to GfK Ukraine, the market of home appliances and electronics in 2010 showed an unusually positive trend compared to the same period last year. The leaders of LCD-TVs with increasing sales by 60%.